News Stories

Speed-Trap to present at NEXT08 Conference
Real-Time CRM is the focus for this year's internet conference

Betfair brings in Speed-Trap
To drive new online marketing

Paddy Power uses Speed-Trap
To take the risk out of future online development

Fortis boosts web business with Speed-Trap
Speed-Trap drives 25% growth in conversion

Customer Insight Platform

The Speed-Trap on-line Customer Insight Platform (CIP) is one of the most capable sets of integrated, on-line customer-
focussed applications on the market today. It allows organisations to deliver a wider range of customer experience,
real-time personalisation and CRM applications faster and at lower cost than any competitive solution. *

Speed-Trap


Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Applications

  • Online Channel Management (MI) and Web Analytics
  • Business Activity Monitoring (BAM/BPM)
  • Customer Relationship Management (CRM) Support
    and Targeted Marketing
  • Real-Time Personalisation and Decisioning
  • Business Intelligence (BI) Data Feeds
  • Usability, behaviour, site design, A/B testing

 

Queen's Award for Enterprise 2008