Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

ABI: AUTOMATIC, ONLINE AUDIENCE PROFILE AND BEHAVIOUR TRACKING

 

Version 6.0 see the launch of our new Audience Behavioural Intelligence system that allows detailed and structured on-line CRM data to be automatically captured, collated and constantly updated, building detailed behavioural and profile records for every visitor to your site, enabling focussed and accurate marketing campaigns, CRM projects and anti-defection programs.

Automatic Lifecycle and Behaviour Datamart

The Audience Behavioural Intelligence system (known as ABI) provides an extensive, intelligent customer lifecycle database server. ABI automatically builds long-term profiles for each individual visitor that automatically de-duplicates when the user uses multiple machines and can recover from dropped cookies. ABI provides a versatile, focused data mart for CRM and targeted marketing projects and applications.

RFM data for Every Visitor and Behaviour

ABI also computes key metrics such as recency, frequency, value (RFM) and latency for every member of your site or application’s audience, whilst constantly updating their records with data from every visit. In thi sway ABI provides an integrated customer lifecycle record with key business events such as sales or registrations, and long-term profile information (e.g. customer ID, e-mail and postal addresses, customer type etc). Moreover, you can augment this with data from your back-end systems to complete the 360-degree view.

Cross-Sell & Up-Sell Data

The resulting customer data mart provides an unprecedented source of data to power focused and targeted online advertisements for cross-sell or up-sell opportunities. Speed-Trap helps you shift the emphasis of online marketing from the website to the visitor community.

Upgrade from Web Analytics to Audience Analytics

ABI leverages Speed-Trap’s unique Dynamic Collection™ and Transformation processes to feed its internal data mart and structures this as a long-term customer record populated with profile and business activity records. This elevates the analysis of your on-line business from ‘web analytics’ to ‘audience analytics’.  ABI provides an obvious repository for customer data from other sources, allowing key on-line and off-line data to be instantly available for targeted marketing.

The ABI system can be deployed without integration into back-end systems or requiring any software on the user’s computer.  This means that data is being gathered and compiled as soon as it is implemented.

ABI’s Cookie Reinforcement™, feature side-steps  widespread cookie deletion problems by linking proven and privacy-conscious, first-party cookie technology (incorporating opt-out and p3p support) with the rich data collection provided by Speed-Trap’s Dynamic Collection™ system.  This combination provides reliable and consistent long-term tracking of individuals across multiple machines – even when cookies are flushed from the browser.

ABI also allows you to profile individuals using an in-built scoring mechanism. Points values can be attached to each visitor based on their behaviour, or demographics. This allows a site owner to profile their entire audience, and understand the current and future value of this audience, or evaluate the relative value of campaigns in attracting valuable customers from the correct organisations, or geo-demographic segments.

Link to RTE for true Real-Time performance

Moreover, when linked with real-time data engines that produce information on the current session (such as Speed-Trap’s concurrently launched RTE system), customers can implement real-time focused content personalisation, improving customer relationships and retention.”

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based upon detailed analysis of their current and historic on-line behaviour and experience, thereby providing complete on-line customer insight. The rapid deployment afforded by integration with Speed-Trap’s Dynamic collection and the way the ABI data mart is automatically built from this data means that cost-effective and wide-ranging targeted CRM and personalisation marketing programs can be rapidly deployed.

Download a datasheet on ABI's applications in e-CRM projects.