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Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

ABC ELECTRONIC welcomes Speed-Trap Limited as an Associate Subscriber

 

ABC ELECTRONIC announces today that Speed-Trap Limited, the e-business intelligence company, has registered with them as an Associate Subscriber and will be working with ABC ELECTRONIC to support industry-agreed standards through the services they offer.

The ABC ELECTRONIC Associate Subscriber Scheme encourages and enables suppliers to the new media industry to demonstrate their support for industry-agreed standards, as set by JICWEBS (www.jicwebs.org).

Malcolm Duckett, VP Operations & Marketing at Speed-Trap comments:
"As part of Speed-Trap's 5-year agreement to provide statistical, user experience and usability information on the Government's major web sites; Speed-Trap are very happy to join the ABC ELECTRONIC program to help our customers better relate traditional unique visitor metrics to our more detailed insights."

Richard Foan, Managing Director of ABC ELECTRONIC comments:
“We are delighted to welcome Speed-trap as an Associate Subscriber, demonstrating their support for independent verification, transparency and the industry standards for electronic media measurement delivered by ABC ELECTRONIC and JICWEBS.”

The Associate Subscriber Scheme promotes and also encourages discussions between the subscriber and ABC ELECTRONIC, to ensure everyone is working towards the same goals, so providing added value to ABC ELECTRONIC’s clients. Associate Subscribers can also participate in the ABC ELECTRONIC Internet Technical Group (ITG) meetings which are designed to ensure all clients and their suppliers can participate in developing and evolving the industry-agreed rules and methodologies.

Notes to editors

About Speed-Trap

Speed-Trap is the e-business intelligence company. We offer technology and solutions that provide accurate, real-time and complete data on the interactions between customers and web sites. Speed-Trap not only provides statistical and business information on activity in the site, but uses the in-depth data provided by its Dynamic Collection™ Technology to give a unique view of visitor experience and customer journeys providing valuable insights into how well on-line assets are meeting objectives. This uniquely powerful capability empowers users enabling them to recognise and target emerging and changing business opportunities and to make decisions based upon accurate and meaningful behavioural information.

Speed-Trap’s solutions are being used by businesses to drive and monitor their on-line marketing activity including the monitoring, measurement and management of their on-line business. This includes applications such as campaign management, customer segmentation, customer experience monitoring and performance measurement. Other customers are using the technology to monitor key business metrics and drive real-time content management systems.

Speed-Trap was founded in January 2000 and is based in the UK with headquarters in Newbury, Berkshire. See www.speed-trap.com for further information.

About ABC Electronic

ABC ELECTRONIC (www.abce.org.uk) was established in 1996 as the industry owned, tri-partite, not for profit organisation, which works on behalf of advertisers, media buyers and media owners to provide third party independent verification and certification for data related to electronic media (Internet, Email, SMS, Interactive TV, WAP, PDA and Streaming audio and video) in the UK and Ireland.

ABC ELECTRONIC’s role is to manage standards for the industry through its work with JICWEBS*, and to provide credibility, comparability and transparency for electronic media. This gives advertisers the opportunity to maximise returns on marketing budgets by using ABC ELECTRONIC certified media and ensures that stakeholders (marketers, investors, media owners, media buyers, advertisers) can invest in electronic media with confidence and trust.

ABC ELECTRONIC serves the online media communities in the UK and Ireland, and is leading an international network setting global standards for electronic media. ABC ELECTRONIC delivers global measurement standards for local markets through its work as Chair of the IFABC web standards group. www.ifabc.org

*JICWEBS (The Joint Industry Committee for Web Standards in the UK and Ireland) is a body created by the UK and Ireland media industry. Its purpose is to ensure independent development and ownership of standards for measuring on a site centric, census basis audience reach, frequency and activity levels including the use and effectiveness of advertising on electronic media. www.jicwebs.org. ABC ELECTRONIC supports the work of JICWEBS by delivering audit and certification services for electronic media usage to these industry agreed standards.

 

Media Contacts

For Speed-Trap Limited:
Contact:
Jim Crowther 
Ad-Lib International Limited 
Tel: +44 (0)1189 714945 
Email: jim@adlibinternational.com
http://www.adlibinternational.com

 

For ABC Electronic :
Julia Murray,
Mark Barber,
Phil Borge
Eulogy!
Tel:(44) 20 7927 9999
Email: 
julia@eulogy.co.uk,
mark@eulogy.co.uk,
phil@eulogy.co.uk