Speed-Trap - turning customer data into...

complete online customer insight

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Privacy and our Products 

 

Privacy and the protection of personal information are important issues in today's on-line environement.  

Speed-Trap are very aware of these issues in the design and deployment of our solutions. We believe we offer some of the safest and most privacy-concious solutions on the market, and continue to deliver leading-edge data collection and analytical products, which embody advanced encryption, opt-out technologies, P3P support and license controlled secuirty measures.

 

We have designed our products to allow compliance with all currently defined or proposed legislation. Our products do not automatically collect or record any personal information. Where sensitive information is concerned the systems can be configured to prevent collection or storage of such information. Special versions of the product for sensitive (Government, School etc.) applications can be provided where the capability to gather any personal information (entered text, page content  etc.) is completly disabled .

Speed-Trap never gathers other information from your disk or computer. If Speed-Trap is being used to monitor a site which cookies its visitors, then it will collect a copy of this data for inclusion in any analysis.

Speed-Trap will use full SSL protocols when monitoring activity on secure pages, this ensures that the site's security is not compromised. Speed-Trap encrypts all transmitted data (even from non-secure pages), so no-one else can read the information it gathers.

When you leave a site that uses Speed-Trap, data collection will automatically stop.

The collection server allows precise control of data captured, to allow the site owner to operate the system in accordance with any relevant legislation and to meet their requirements for performance, usage and usability monitoring. So, in some circumstances the system will just record page load and unload times, so that your application provider or ISP can monitor response time and fix problems you are experiencing. In another situation the site owner may collect mouse clicks or field entries from some pages, to help them understand how people are using the pages and to help them build better sites. The system also lets them replay sessions, to assist in site design or user problem resolution.

Site operators who use our solutions determine how much (or little) data to collect and we require them to clearly inform their customers of the information they are collecting and why they are collecting it, and what they will do with it.

Sites using Speed-Trap must satisfy themselves that they have not configured the system in a way that breaches acceptable and legal standards of user security and privacy within their geography or environment. If the data they collect is to be linked to other personal information, or exported to other organizations, then the site owner should take qualified advice on the implications of any data protection, network or customer privacy legislation or codes of practice, which may apply to them.

Speed-Trap also advises its customers to notify their users of the information they collect and how it is processed, as part of their Privacy Policy. Organizations such as Trust-e (www.truste.org) can assist site owners in designing suitable privacy policies.