Transform

Speed-Trap

Speed-Trap is a provider of software that uses Web 2.0 technology to capture and deliver complete, real-time data on every individual on-line customer and prospect, based on detailed analysis of their current and historic on-line behaviour and experience – complete on-line customer insight.

Software solutions built using Speed-Trap are being used to drive, monitor and measure on-line marketing activity, business processes and real-time content management systems.

These include applications such as campaign management, customer segmentation, customer experience monitoring and on-line performance measurement. Other customers are using the technology to monitor key business metrics, to provide operational insight crucial for website design and for on-line fraud prevention.

The Speed-Trap On-line Customer Insight Platform is one of the most capable sets of integrated, on-line customer-focused applications on the market today. It allows organisations to deliver a wider range of customer experience, real-time personalisation and CRM applications faster and at lower cost than any competitive solution.

Having all the raw data at your fingertips is just the first step. Next you need to transform this clickstream, behavioural, environmental and content data into business information and customer insight.

The Speed-Trap Customer Insight Platform uses Speed-Trap’s unique pre-built models to provide this transformation. They enable rapid deployment on any site via a simple configuration interface that translates the collected clickstream data into business objects which represent transactions, campaigns, performance, form usage, user and customer profiles, etc.

This unique approach means that you are able to implement a complete and detailed analysis of your site and its users with a minimum of effort. This also means that it is possible to re-analyse historical raw data, to dig deeper into emerging behaviour, understand the impact of site changes or see when campaigns were incorrectly implemented – and correct your analysis.

Speed-Trap’s open APIs also allow you to add further custom analyses, with access to the complete raw data set.

To learn more about the next phase (Delivery) click here, or click one of the buttons at the top of this page to see an animation of the capture, transform and delvery phases in action.